On 20 December 2017, the Victorian State Government and Apple Corporation announced plans for a flagship Apple store for Melbourne’s leading public space: Federation Square. The proposal involved the demolition of an original building on the civic square and its replacement by a generic complex. There was an immediate public backlash against the Apple proposal to enter this public space (which had been managed by a government-owned private company). A new advocacy group called Citizens for Melbourne established a campaign called ‘Our City, Our Square’. A key strand of the campaign involved nominating Federation Square for a state heritage listing,
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